Google+ has had the best features of FB and Twitter with granular control to fine tune of the stream, ability to get to know folks from all over the world with similar interests, no ads, ability to have longer coherent discussions, very few of the "I ate a bagel for breakfast" posts, combined with the integration with Hangouts and Google Drive for collaborative document authoring and video conferencing.
With the launch of Communities, there are even more possibilities for collaboration and sharing but there is a serious possibility that we will see the influx of businesses and marketers. Lets keep our collective fingers crossed!
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