Web 2.0 and Social Media for Cardiologists - one-click solutions

I was preparing for my presentation at a major medical conference in India.  The presentation is on use of Social Media for Physicians.  The conference is focused on mostly cardiology topics for general internists.  The organizers asked me to make sure the talk was practical and could leave the attendees with some easy to follow take home points.

As always the challenge with a presentation is knowing your audience.  I did not have a good feel for this, not having attended this conference before.  I struggled to select the appropriate content for the presentation.  I needed to show them what was possible, and then what they could do to get started.

I decided to give them some highlights on using Google Reader to stay current with medical (cardiology) literature and use of Twitter to network with cardiologists and to get updates and insights.  To make it easy for them to get started I created

• An OPML bundle of cardiology journal feeds and
• A Twitter list of cardiologists to follow - this post by Larry Husten was very helpful to get started.

Having gone through that effort, it is probably worthwhile to share these for others to use and share.

Getting your cardiology journals delivered to your "doorstep"

• Get started with Google Reader
• Then subscribe to 11 top cardiology journals and 3 blogs with one click.  (Click on subscribe)
• Go to Google Reader and all 11 journal feeds should be available at one place.  These can be tagged and shared on Twitter, FB or Google+, Tumblr etc and also be searched!

RSS Feed Bundle or 11 top Cardiology Journals

Getting your cardiology fix on Twitter

• Create a Twitter account (optional for read-only mode)
• Go to the Twitter cardiology list
• View Tweets and follow the conversations and links
• Join Twitter to participate

Twitter List for Cardiology Updates

So there you are - 2 quick one-click solutions to introduce cardiologists into Web 2.0/Social Media.

Addendum:
A conversation with @Allan Palmer on Google+ made me realize that this might have come across as a final solution for the attendees.  I need to stress that this is just the first step. There are several frameworks for understanding why some people are late to adopt IT innovations.  The Technology Adoption Model is based on:

• Perceived Usefulness and 
• Perceived Ease of Use

The Diffusion on Innovation theory by Rogers adds that an innovation must be easy to try, and its use should be visible to others (peers).  

Based on these frameworks, one would seek to provide late adopters an easy to use approach to try these tools, and allow them to see other colleagues using it.  Ideally one would add some hypothetical cases to illustrate the utility.

Thus for this conference, I could create an example of a patient on a statin who has questions about adding niacin to the regimen or a patient with history of coronary artery disease who is on a betablocker and getting severe fatigue from it.  These would lead to recent articles on these topics and conversations on Twitter and blog posts about these studies.

Confessions of an Early Google+ Adopter

Google+ has had the best features of FB and Twitter with granular control to fine tune of the stream, ability to get to know folks from all over the world with similar interests, no ads, ability to have longer coherent discussions, very few of the "I ate a bagel for breakfast" posts, combined with the integration with Hangouts and Google Drive for collaborative document authoring and video conferencing.

With the launch of Communities, there are even more possibilities for collaboration and sharing but there is a serious possibility that we will see the influx of businesses and marketers.  Lets keep our collective fingers crossed!

Don't ban mobile devices from meetings; leverage them!

Just read a post on Techcrunch "Tech Is Making Meetings Worse, It’s Time For Digital Hat Racks" which recommends that we should make people check in their mobile devices before starting a meeting.  The author Nir Eyal feels that there are only rare occasions when attendees actually use their devices in a productive manner and thus these act as distractors.  

From Techcrunch linked to http://techcrunch.com/2012/12/09/digital-hat-racks/

This is issue is very similar to faculty members complaining about their students not paying attention during class, spending time on Facebook or texting instead.

My response to this post is that one can have very productive meetings when we use devices appropriately.  I find that meetings can be excellent working meetings when we have laptops and other mobile devices and use them purposefully.  I am involved in several standing meetings through out the week which follow the following model:

1. The team has a shared folder on Google Drive
2. Before each meeting, a document is created in the shared folder - the title is the date of the meeting
3. Participants populate the document with agenda items prior to the meeting
4. During the meeting one laptop is used to project the Agenda document on the screen
5. At least one other person uses another device, usually a laptop to load the same document and edit it collaboratively.  This device is often passed around among the attendees depending on who needs to edit it.
6. During the meeting we use the devices to
1. Look up information - rather than assigning the task to someone to look up after the meeting and thus postponing the decision making to the next meeting
2. Communicating - often via email or alpha pagers (yes we still use those) - send message to get answers or more information.  
3. Project data or web sites 
4. This information is entered into the agenda document which essentially becomes the meeting minutes.
7. Since everyone has access to the document, no minutes need to be emailed, or approved.  
8. While a lot of work does get done during the meeting, we of course make decisions about projects and this is captured on Trello.  We use Trello as a project management tool.  This serves to bridge the meetings by creating a list of to dos for each project and assigns these to a team member.  Team members review Trello between meetings and use this to organize their work and then update the agenda document for the next meeting.

This model has worked very well for us and we have expanded it to create a Google+ circle of team members.  This allows us to do hangouts for meetings where someone is unable to attend in person and also continue the conversation between meetings.  

The same model can be adopted for learning sessions, but the faculty need to be aware of and comfortable with technology tools that can help improve the learning experience and make the process more active, fun and efficient.